What chains go with pricier homes?

Home Economics (US) visualisation -
‘Which chains go with pricier homes’

US data visualisation company Home Economics has produced a wealth of insights from whether apartment approvals lower rental yields through to whether the decline in home ownership and marriage in younger people is correlated.

This one caught our eye, entitled ‘Which chains go with pricier homes’, which correlates the incidence of certain retail brands in US cities with home prices within 3 miles.

This shows ‘Club Pilates’ as the outlier for the priciest zip codes in the USA, perhaps pointing to a wealth of health-conscious individuals with plenty of money to spare on gym membership. Below, still high on the ladder, is F45.

On the other end of the spectrum, mass-market brands like Planet Fitness (2,800 US clubs with 21.5m members) are slightly below par, followed by supermarkets Aldi and Walmart, while fast food chains and dollar-marts are lower.

So, you may ask, what does this look like in Sydney? Is it topped by Barry’s Bootcamp or Jim’s Dog Wash? The answer might surprise you.

Vivendi did its own analysis of POIs - a key ingredient in liveable neighbourhoods often marginalised in the ‘live/work/travel’ paradigm we often encounter in strategic planning, and here are the results:

Vivendi Consulting analysis, 2026 - Chains within 1km of homes of varying sale prices

How does this tally with your experience?